THE SOCIAL ECONOMY: UNLOCKING THE VALUE THROUGH THECNOLOGIES.

Digital Communications and Fluencies (Question 3):

Benefits of Digital communication (Anon, 2015):

1. It is faster and easier.
2. It is environmentally friendly, due to no paper being used or wasted.
3. It can be distributed over large distances.
4. It is cheaper.
5. It removes sematic noise.
6. It provides for facilities such as video conferencing, therefore saving time and money.

DIGITAL COMMUNICATION IN CORPORATIONS:
Benefits:

• Digital communication makes it easier to companies to reach consumers, by creating accurately precise messages for specific targeted audiences. (Manyika, et al 2015)
• companies can further use digital communications to gain insights for product development.  (Manyika, et al 2015)

Risk:

• Negative publicity generated online will give the brand a bad reputation. (Belbey, 2015)

DIGITAL COMMUNCATION IN SOCIETY:
Benefits:

• World Wide Connectivity, enables societies to quickly gain global information as well as allows for networking both personal and professional to take place. (Claywell, 2013)
• Real - time Information Sharing, lets people stay in the know due to them having access to news around the world as it breaks.

Risk:

• Time being wasted, due to some people getting addicted to the internet and can not stay off it.
• Risk of fraud and identity theft.

DIGITAL COMMUNICATION IN SOUTH AFRICA:
Benefits:

• Boost customer engagement, which will further improve online shopping in South Africa.(itnewsafrica.2015)
• It is economically as it is cheaper than print advertising, therefore allowing resources to be spent in other much need sector (ie. education). (itnewsafrica, 2015)

Risk:

• South Africa does not have the best software infrastructure, therefore there is a high possibility for either fraud or identity theft to take place it information is not secure with privacy protections.